01Who we are and what this covers
Viadence ("we", "us") makes booking software for chauffeur and transfer companies. Our address is Office 429, Mashriq Center, Gulshan-e-Iqbal Block 14, Karachi, Pakistan, and you can reach us at [email protected].
This policy explains what personal information we handle and why. It covers:
- businesses that sign up for Viadence, and their team members and drivers;
- passengers and customers who book rides through a company's Viadence booking page or widget;
- visitors to our website.
02Our role: controller or processor
- For business accounts, billing and our website, Viadence is the controller: we decide how that information is used.
- For booking and passenger information, the transport company you booked with is the controller. Viadence processes that information on the company's behalf, only to run the Service for them. If you booked a ride, the company's own privacy policy applies too, and requests about your booking are best sent to them. We will help them respond, and you can also contact us.
03Information we collect
Business accounts and their teams
- Name, email address, phone number and password (stored only as a secure hash by our authentication provider).
- Company details: business name, contact details, timezone, currency, logo, rates and settings.
- Team members' and drivers' names, emails, phone numbers and roles; for drivers, vehicle and licence plate details and trip status updates.
- Billing information from our reseller PayPro Global, Inc.: name, email, country, plan, invoices and payment status. We never receive or store your full card number.
Passengers and customers who book a ride
- Name, email address and phone number.
- Trip details: pickup, drop-off and stop addresses (and their map coordinates), dates and times, flight or train number, passenger and luggage numbers, child seats and notes for the driver.
- Booking status, price, payment status and trip updates. Card payments are handled by Stripe for the company you booked with; we never see or store card numbers.
- Whether you agreed to receive news and offers from the company, and when.
Everyone, including website visitors
- Technical information our servers log automatically, such as IP address, browser and device type, pages requested and the time of the request.
- Small amounts of information stored in your browser to keep you signed in and remember preferences such as light or dark mode (see Cookies below).
04How we use information
We use personal information to:
- provide the Service: create accounts, price and record bookings, show trip status, assign drivers and send booking confirmations, updates and receipts;
- send emails a company asks us to send, including marketing campaigns, but only to customers who opted in, always with an unsubscribe link;
- bill business accounts through PayPro Global, Inc., and enforce plan limits;
- keep the Service secure: prevent fraud and abuse, and investigate problems;
- support you when you contact us, and send important notices about your account or these policies;
- improve the Service, using aggregated information that does not identify individuals;
- meet legal obligations, such as keeping billing records for tax purposes.
Our legal bases (where laws like the GDPR apply): performing our contract with you; our legitimate interests in running a secure, reliable service; your consent, for marketing emails (which you can withdraw at any time); and compliance with legal obligations.
We do not sell personal information, share it for cross-context advertising, or use advertising or third-party tracking cookies.
06International transfers
Viadence is based in Pakistan, and our service providers may store and process information in other countries, including the European Union and the United States. Where the law requires it, we rely on appropriate safeguards for these transfers, such as the European Commission's standard contractual clauses.
07How long we keep it
- Business account data is kept while the account is open. When an account is closed, the company can request an export within 30 days; we then delete the account and its booking data, except copies held in backups for a short period afterwards.
- Booking and passenger data is kept for as long as the company keeps it in its account, or until the company or the passenger asks us to delete it.
- Billing records are kept for as long as tax and accounting laws require.
- Server logs are kept for a short period, normally up to 30 days, unless needed to investigate a security issue.
- Marketing consent and unsubscribe records are kept so we can keep honouring your choice.
08How we protect it
We use encryption in transit (HTTPS) for every page and API, access controls that keep each company's data separate, hashed passwords, and limited staff access on a need-to-know basis. Payment card details are handled by PayPro Global, Inc. and Stripe and never touch our servers.
No system is perfectly secure. If a breach affects your personal information, we will tell you and the relevant authorities as the law requires.
10Your rights and choices
Depending on where you live, you may have the right to:
- access the personal information we hold about you, and get a copy;
- correct it if it is wrong, or delete it;
- object to or restrict some uses, and withdraw consent at any time;
- receive your data in a portable format;
- complain to your local data protection authority.
Marketing emails: use the unsubscribe link in any campaign email. It works in one click and takes effect immediately. Booking confirmations and trip updates still arrive, as they are part of your booking.
To make a request, email [email protected]. If your request is about a booking, we may pass it to the company you booked with, as they control that information. We will respond within 30 days and may need to confirm your identity first.
11Children
The Service is for businesses and is not directed at children. Bookings should be made by adults; a booking may include children travelling as passengers, along with details such as child seats, which we handle only as part of that booking. If you believe a child has given us personal information directly, contact us and we will delete it.
12Changes to this policy
We may update this policy as the Service changes. We will post the new version here with a new "Last updated" date and, if the changes are significant, tell business account holders by email or in the dashboard before they take effect.
Questions about this document, your account or your data:
- Company
- Viadence
- [email protected]
- Address
- Office 429, Mashriq Center, Gulshan-e-Iqbal Block 14, Karachi, Pakistan

